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Have you ever heard the phrase: less is more? Well, a new era in the beauty routine arrives. The new wave is called skinminimalism (Skin Minimalist), which consists of a simpler but effective routine. Apparently, that beauty rotine with 10-20 beauty products will decrease. This change may be in line with the COVID-19 pandemic and consumer interest in knowing what is in each of the products that is applied to the skin.

This new movement seeks balance, and we believe that this is what most people in the world are looking for, isn't it? In addition to balance, skinminimalism wants to combine strategy. For example, treatment for fine lines or acne. So the idea is to focus on what you want for your skin at the moment. But dermatologists warn that there are three steps that must not exist: cleaning, sun protection and hydration. In other words, by doing this you already have an effective and simplified skincare routine.

It is important that you should always clear your doubts and start treatments with a dermatologist. Because there are many issues that will influence even the choice of your products, whether weather, allergies and even pregnancy. The COVID-19 pandemic brought several skin problems, whether stress or mask use, which generated the word maskne, which are pimples only in the area where we use the mask.

A big trend for the coming years are multitasking products. Which has the benefit of being used on more than one region of your skin. Everything to do with skinminimalism. The trend research market shows great consumer interest for this product model. Here at Terramater we created our blend of clays called Tersil GEM targeting this multifunctional market.

Tersil GEM has several results, it was tested on 32 genes in reconstituted skin and resulted in benefits of hydration, anti-inflammatory, antioxidant, skin balance and actions in treatments for psoriasis, neuromotor diseases and premature aging. But, our actives ingredients do not stop there, we have 16 mineral actives of different colors that have so many other benefits.

Clays are excellent ingredients to be included in cosmetic formulations. As well as being used as a face mask in your skincare routine. Easy to handle, with more than 40 tests to prove effectiveness, performance and technology in a single product. Contact us to know our mineral actives, it will be a pleasure to assist you.